The secret of getting ahead is getting started. The ‘New Year’ provides a great opportunity for new beginnings. Some people develop New Year’s Resolutions or create Vision Boards while others work on goal-setting or simply reflect. Common goals and/or plans often focus on getting ‘healthier’ – i.e. lose weight, exercise more, eat better, etc.
At TBHC, we’ve gone in a slightly different direction regarding our New Year’s Resolutions. We want to “help you do what you do better”. Our focus is all about increasing connections, expanding opportunities and providing more and better resources.
So, I am super excited to finally introduce you to the new TBHC website and the Collaborative’s new look. We hope you’ll agree that the brandmark and website are both vibrant and engaging. We believe it will give you – our members and partners something to rally around. While developing the new brand, it was important to have the visual representation of the organization match the mission and goals set forth by TBHC in the minds of our members and partners alike.
The brandmark itself represents an overhead view of a round table with the four colored shapes representing the members. The members are equally collaborating at the table with a focus on healthcare, represented by the cross that is made through the negative space. The colors have been chosen to represent the different organizations represented by our members, the cultural differences between those we are focused on helping and the different initiatives that TBHC has embarked upon.
Now, in true collaborative fashion, I have to be totally transparent and let you know – we need your help. We’ve tried our best to work out all the bugs and kinks but it is possible that we didn’t catch everything. Please take a little time to review our website and give us your feedback. Drop us a line at info@tampabayhealth.org to share your thoughts.
